| Happy Friday! Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones – and they will occupy a permanent place in future marketing strategies. Act-On’s SVP of Marketing, David Greenberg, show how for businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must. Also, we look into how creative team members are an important part of new technology implementation, and why decision makers should include creative early to identify concerns and guarantee adoption. The creative team is responsible for bringing marketing stories to life through the customer-facing assets they produce. A business decision for new marketing technology may impact the manner in which those assets are displayed to the customer, so their input is vital. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
