As Virgin's board, spearheaded by chairman Elizabeth Bryan and managing director Paul Scurrah, pitches Canberra for a funding lifeline, four of its five big shareholders have passed up the chance to tip funds into a recapitalisation and maintain their shareholdings.
Instead, Virgin will need to rely on new investors, along with help from the government package or its lenders. Or likely all three.
Elsewhere, Amaysim has called in its bankers and asked them to try to shore up some strategic interest in the group, in an effort to create value for shareholders.
A Sydney-based boutique firm is understood to be handling the process, which prospective acquirers reckon is more a sign of the times than Amaysim's interest in finding a cashed-up predator.
Virgin Australia's biggest shareholders have passed up a deal to tip in fresh funds and recapitalise the airline, opening up the equity search to outside investors.
It's nearly five years since Macquarie analysts dubbed Amaysim Australia "Simply amaysim" in a hyped-up pitch that helped the mobile network reseller find a home on the ASX boards.