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The Wire

Private equity deal news and insights from the London newsroom

Jun 17, 2025

 

Viking Global Investors to take majority stake in Voyado; Partners to buy premium cat food biz from 3i; LP tweaks defense policy; Perwyn in first Italian deal

Morning all, Craig McGlashan here with the Europe Wire from the London newsroom.

 

To open today’s Wire, we’ve got comment from Verdane’s Pål Malmros as his firm, alongside Novax and eEquity, brings in Viking Global Investors as a majority shareholder in Voyado, a customer experience platform for the retail sector. We’ve also got the valuation on that one for you.

 

We then look at three of the biggest trends we’re seeing at PE Hub. First, the booming pet market, as Partners Group agrees to acquire premium cat food company MPM Products from 3i (we have the EV on that one too); second,the resurgent European defense sector, where an LP has updated its Principles for Responsible Investment around the industry; and third, the move to have local presences in European countries, via Perwyn’s first Italian investment following the opening of a Milan office last year.

 

Retail sale

Viking Global Investors has agreed to become a majority stakeholder in Voyado, a customer experience platform for the retail sector.

 

Read the premium version of the Wire for details including the valuation, Voyado's growth rates, and comments from Pål Malmros, partner at Verdane, which is remaining as a shareholder alongside Novax, eEquity, the H&M Group and the company's founders.

 

Catching on

Partners Group has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i.

 

Check out the premium version of the Wire for details including the enterprise value and why Partners sees particular potential in the feline end of the pet food market.

 

Right, that’s enough on that because my cats have somehow worked out what I’m writing about and are meowing for food…

 

Defensive LPs

The tailwinds for private equity investment in the European defense sector keep strengthening.

 

Not long after PE Hub’s Nina Lindholm looked in depth at how PE firms are scouting opportunities as Europe rearms to meet the threat from Russia – including a comment from Tikehau Capital’s deputy CEO and co-CIO Thomas Friedberger that “there won’t be ESG without defense” – LPs appear to be following that lead.

 

This week, Finnish mutual pension insurance company Varma said it was updating its Principles for Responsible Investment around the defense sector.

 

Read more about Varma's rationale and plans in the premium version of the Wire.

 

Recent PE activity in defense includes CataCap, a Danish private equity firm, aiming to raise a fund to back defense and aerospace companies and Tikehau entering exclusive discussions to acquire ScioTeq, a provider of display systems and mission-critical electronics for sectors including defense, from OpenGate Capital.

 

Local play

Perwyn has acquired a stake in Fortech Group, alongside Scouting Group, in its first investment in Italy since opening a Milan office last year.

 

Private equity firms opening local offices in European countries and using those as a launchpad for deals in the country was a topic we covered late last year, although the boom in demand for European assets has also led many US GPs to look for deals in the continent, even without boots on the ground.

 

That’s it from me today. Obey Martin Manayiti will bring you the US Wire later on today and I’ll be back on Europe duty tomorrow.

 

Cheers,

Craig

 

Read the full Wire commentary on PE Hub ...

Today's must reads

> Why Bain Capital, KKR and other PE firms are investing in Japanese companies More...
> Weight Partners Capital: Lower mid-market to buck slow dealmaking trend More...
> Lab equipment pulls in PE interest: 5 deals More...
> American Securities’ Natasha Kingshott eyes ‘large pipeline’ of add-ons for Hexion More...
> Blackstone’s Assant: The time to do interesting deals may be now More...

Also of note (may require subscriptions)

 

Advent plots dedicated APAC fund: The effort would be Advent’s second fund in Asia, having raised – and subsequently wound down – a $725m Japan fund in 2008. (Private Equity International)

 

UBS’s head of EMEA secondaries to depart: The investment bank is the latest adviser to see one of its senior leaders depart as market moves continue in earnest. (Secondaries)

 

Schroders to apply nature-related analysis to private assets: The asset manager plans to use its NatCapEx tool to gauge the positive and negative effects of private investments, according to its first TNFD report. (New Private Markets)

 

Carlyle, Citi form asset-backed finance partnership for fintech lenders: The partnership formed following Carlyle’s September purchase of home equity sharing company Unison. (Private Debt Investor)

 

‘Ripe for automation’ – Inside KKR’s food processing play: KKR partner Joshua Weisenbeck explains how Fortifi is becoming a global force in food automation by acquiring family run firms and under-the-radar innovators. (Agri Investor)

Deals

> Spectris rejects KKR offer amid talks with Advent More...
> Perwyn picks up stake in Italy’s Fortech More...
> Partners Group to buy UK’s MPM Products from 3i More...
> Apax-backed Zellis expands wellbeing offering with Hastee deal   More...
> Main Capital-backed BCS in eighth add-on deal with Plek More...
> Viking Global Investors to buy majority stake in Voyado More...
People
> Partners Group opens new regional headquarters with Abu Dhabi office More...
> Blackstone Tac Opps hires Joseph Cassanelli as senior managing director More...
> West Lane Partners recruits Sheon Karol as senior advisor More...

They said it

“We’re seeing strong interest from other funds and strategic acquirers for quality companies that show real growth prospects such as Voyado, as shown by our recent realizations of Hornetsecurity and Danelec as well as the partial realization of Lumene.”

— Pål Malmros, partner, Verdane

 

Today's letter was prepared by Craig McGlashan

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