Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time.
| Hope you had a Fourth of July weekend full of friends, family and lots of time outdoors. We're back to our regularly scheduled programming with stories including the following: how NowThis has pivoted to focusing on videos that are quality over quantity and why marketers are ghosting agencies. Read more below. Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time. TikTok has faced a myriad of brand safety issues. One concern stems from the fact TikTok -- owned by ByteDance a Chinese tech company -- could be used for data surveillance and censorship by the Chinese government. But marketers continue to experiment with the platform. Putting agencies through multiple rounds is expensive, with agency employees spending hours on the pitch and content creation as well as travel for meetings. But some clients are ghosting agencies after a pitch process leaving it unclear if a piece of business was ever awarded. Other things to know about Leaders from Disney, The New York Times, Politico and more will be in attendance at the Digiday Publishing Summit to discuss how they are finding harmony in today's climate. Reserve your spot now to join them. | | |
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howdy! | Duopoly | | Guide to European regulators’ war with the tech platforms | | Last week the U.K. competition authority began three probes into Facebook, Google and Amazon over anti-competitive behavior, continuing the long-term battle European regulators have fought against the tech platforms. Here’s a look at the latest 2019 developments. | | |
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| | | Newsy’s Blake Sabatinelli: Consolidation is coming to streaming video | | On this episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Newsy CEO, Blake Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms. |
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