Breitbart ads plummet nearly 90 percent in three months as Trump's troubles mount, A marketer's guide to the looming EU Global Data Protection Regulation, Confessions of an influencer marketing exec: 'Micro-influencers are the biggest scam', My Email Subject
| Ross Benes Until more pubs adopt checks against their app inventory, buyers should be aware that mobile viewability scores are likely to be off. |
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| Lucia Moses The controversial right-wing site that’s been the target of boycotts had 26 advertisers in May, down from 242 in March. |
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| Sponsored Content Tune If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune. |
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| Seb Joseph Nearly five in 10 businesses will be unprepared for GDPR enforcement next May. Here’s what marketers need to know to comply with the law. |
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| Hilary Milnes Influencer marketing is going through some serious growing pains, but brands are still seeing better results from their work with influencers than they do when marketing through traditional means. To shed light on an industry still shroud in mystery, we asked an influencer marketing executive to share her honest thoughts in exchange for anonymity. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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