Check out this new video today!
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Mission critical: Communicating science to consumers – video
Scientific research-backed information is what savvy consumers look for, but how do brands find the right balance of on-package messaging in the split second they have to grab attention? Learn how good clinical practices, standardization and regulations play into the answer in this new video from Inside the Bottle. Discussion points include: What are the highest research standards and why is communication about science so crucial? What information on-package is most effective for communicating product scientific rigor? How does scientific rigor deliver the message of quality and integrity in consumers’ minds? Watch today and get inspired to communicate the science even more effectively to win consumer trust.
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