Twitch and TikTok have become a key part of Vice News’ audience development strategy, EIC Katie Drummond said during day two of the Digiday Publishing Summit.
Vice News looks to Twitch, TikTok to develop audience trust and engagement Twitch and TikTok have become a key part of Vice News' audience development strategy, EIC Katie Drummond said during day two of the Digiday Publishing Summit. Additional coverage: Publishers candidly shared the current challenges they're facing at the back half of 2022 during this week's Digiday Publishing Summit. More in this Digiday+ Media Briefing. Peppered with criticisms from separate global government bodies over its use of public data, the ad industry's digital vanguard is convening at Dmexco this week where transparency is being preached from the pulpit. Penguin Random House released a new tool to tap TikTok's major #BookTok trend while also helping users discover books and engage with fellow readers. Consultancy UpperRight has set its sights solidly on the middle market, guided by its two co-founders who both have decades of consulting and agency chops between them. Here's what they had to say in conversation. Teads is enhancing its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. Halloween vibes: Chucky: A Killer Wit Beer is now available, thanks to a partnership between alcohol brewing company Elysian Brewing and NBCUniversal. As data privacy regulations muddy Facebook and Instagram targeting capabilities, one supplement startup is turning its attention to building community on TikTok. Other things to know about Last chance to enter the Digiday Awards is tomorrow, September 23. Don't miss this chance to be recognized as one of the companies, campaigns and creatives modernizing media and marketing. By now, marketing teams are finalizing and testing strategies to have campaigns debut by October, geared toward capturing early-bird shoppers. Sponsored by MNTN. A successful transition away from third-party cookies depends on marketing teams positioning data transparency and consumer trust at the forefront of their strategy. Sponsored by OneTrust. | | |
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