SEPTEMBER 9, 2020

Does your dealership need a new CRM? Spot the red flags.

Like any tool, a dealership CRM is only as effective as the user behind it. Every dealership is different, but there are several CRM utilization red flags that can indicate it might be time for a CRM adjustment.

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Sept. 9. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Vehicle prices go up and up but loan payments barely budge. How's that possible? Here's how.

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Dealer advertising should attract buyers, not just shoppers.

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Chevrolet leads the latest most-seen auto ads chart with an energetic spot. Watch the top five here.

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Used cars are suddenly the industry’s hottest commodity.

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Dealers’ view of the market improves following those scary pandemic-driven sales drops, says Cox Autmotive's Dealer Sentiment Index.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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