Econsultancy Pulse
Friday 18 January 2019 | View in browser
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Top story
Four examples of brands using video for ‘story-selling’
According to Google, the art of ‘story-selling’ is going to be big in 2019, with brands increasingly focusing on how they can use storytelling in more actionable ways, i.e. to drive clicks and conversions rather than passive responses. Nikki Gilliland looks at brands using video to that end.
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How can water companies use digital to improve customer experience?
Gillette’s “The Best Men Can Be” campaign might not have been the brand’s best move
A day in the life of… SVP Product Management at Optimizely
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Featured Report
The Digital Outlook: What’s hot for marketers in 2019?
Econsultancy’s Digital Outlook report delves into topics that marketers may not have engaged with in 2018, but should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
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Events
Skills of the Modern Marketer Webinar
Webinar, 24th January
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The world’s leading experts share their secrets. We’ve reached out to several the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
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Training
Content Marketing for Web, Mobile and Social 
London, 22nd January 2019
Fast Track: Ecommerce
London, 23rd January 2019
Content Strategy & Editorial Planning
London, 23rd January 2019
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Paid Search/PPC Specialist (Italian)
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Digital Marketing Manager / Senior Marketing Manager
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Head of Digital
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