| Good morning, Marketer, change can be a positive if you have a martech plan in place. Back in 2020, entire industries were scrambling to transform, especially in B2B marketing and sales. This means a lot of organizations are better prepared now to deal with the ever-looming economic downturn. Today, contributor Gene De Libero takes us back to basics, describing how marketers can shore up their martech stack against future challenges. And for more uplifting news, check out how Soundrise is helping socially conscious sponsors and creators thrive in the midst of the current podcast boom. Chris Wood,
Editor | 