Plus, how product-led growth could fire up your GTM strategy
| We all know how important segmentation is in engaging new and existing customers with relevant messages. How can AI help? One way is by discovering segments you and your team haven’t thought of yet. There’s a lot more to this virtually untapped superpower from genAI models and contributor Lisa Peyton walks through all of it for us today. And on the B2B side of things, editor-at-large Kim Davis explores the many flavors of GTM motions and why one in particular — product-led growth — is all the rage right now. Chris Wood
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| Marketing artificial intelligence (AI) | | | This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. | | |
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| Marketing technology | | | A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies. | | |
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| Marketing artificial intelligence (AI) | | | AI is beginning to add its power to the challenging marketing attribution space. | | |
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| Marketing technology | | | AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| B2B marketing | | | Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. | | |
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| Social media marketing | | | Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform. | | |
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| Content marketing | | | Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility. | | |
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| Marketing artificial intelligence (AI) | | | AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Marketing automation platforms are the most often replaced piece of martech. Good thing we have a guide to help you find the right MAP for your team. | | |
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