| Good morning, Marketer, are we getting more aware of bias? The more generative AI marketers incorporate into their processes, the more all of us should be aware of the issue of bias in the large language models behind the genAI tools. Marketers can also add their own bias when prompting these tools Today, contributor Kath Pay, in the first installment of a two-article series, walks us through important considerations when writing genAI prompts. The success of these tools depends on how marketers use them, in the prompts they write. And these approaches should be grounded in principles dealing with cognitive bias and persuasion. Also today, we break down some of the findings from a new CDP Institute study. Are marketers cooling on the technology, or finding other ways to unify data? One thing is certain from this snapshot: Levels of data unification vary greatly from business to business. Chris Wood,
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