Chronicle of Philanthropy
| Using Behavioral Economics to Raise More Money |
|
| Apply principles from behavioral economics and psychology to learn why and how people give – and encourage them to give more. |
|
Every fundraiser wants their approach to be appealing and effective. Many may be surprised to learn, however, that hidden factors are also at work. The growing fields of behavioral economics and decision science can inform why and how people give – and help fundraisers identify the easiest possible ways for donors to make a gift.
Join the Chronicle of Philanthropy on September 12 for the webinar, Using Behavioral Economics to Raise More Money.
In this one-hour session, you'll learn from Bernard Ross, a consultant and award-winning author who helps organizations improve their performance, and Thomas Kurmann, who utilizes behavioral economics and decision science as Director of Development at Doctors Without Borders. They’ll provide an overview of behavioral economics research, offer tips for applying these techniques to fundraising, and share real-world examples of tactics that worked.
Reserve your spot now to get the early-bird discount and improve fundraising success with the latest behavioral economics principles. |
|
|
