🎛️ Using AI to identify B2B buying group members

Probably the biggest challenge that comes with media fragmentation is that the fragmentation keeps changing. Your customers are in different places, and once you think you’ve caught up with them, they’re somewhere else. AI can help find those audiences and keep them found.

Today, contributor Ruth Stevens shows how AI-powered solutions can help identify B2B buying group members amid all of this fragmentation.

AI is already being used to discover and consolidate audiences in the fragmented, and rapidly changing, CTV landscape. That’s just one of the things on display at this week’s IAB NewFronts. Read our report about that and other innovations in streaming and serving up new kinds of ads to connected TV watchers.

Chris Wood
Editor

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