Using AI and advertising technology in a post-COVID-19 world IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind and how COVID-19 has positively changed technology's perception.
ClickZ Daily: June 18, 2020 |
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| Good Morning! On our Peer Network briefing, IBM Watson Advertising’s Jeremy Hlavacek discussed how IBM leverages its emerging technology for the good of human kind and how COVID-19 has positively changed technology’s perception. Also, as part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complete with case studies. And Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time of uncertainty. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Roman Daneghyan On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind and how COVID-19 has positively changed technology's perception. |
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AI & Automation Jacqueline Dooley As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complete with case studies. Read more |
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| Digital Marketing Prateek Dayal Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time of uncertainty. Read more |
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| Case Study Tereza Litsa As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider. Read more |
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| Digital Marketing Brandon Redlinger Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read more |
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| AI & Automation Jacqueline Dooley Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for social media campaigns. Read more |
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Digital Advertising The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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