Join this MarTech webinar to learn ‘Golden record’ use cases to drive consumer engagement and ROI
| | | To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer. If your brand lacks a pristine golden record for each customer, join our experts and learn the best steps to get started, as well as: Different types of data enrichment, including behavioral, demographic, and geographic Streamlining your technology stack and rationalizing competing technologies Privacy and data clean room considerations | | |
|
|
|
