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Hear AWS, Branch, Tealium, and Amplitude discuss how to improve digital experiences that increase your customer lifetime value.
In this workshop: Discuss how to leverage a data-powered MarTech stack that helps you attract, retain, and grow customers.
You will learn: How to prioritize a first-party data strategy in a post-cookie world. How to explore customer data platform (CDP) and product intelligence solutions to solve common use cases. How to procure an end-to-end advertising and marketing technology stack. How to leverage real-time data to understand your customers’ behavior and deliver meaningful, helpful experiences along their entire digital journey.
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