Hi there,

Marketing automation platforms form the backbone of marketing operations. A range of platforms are available to marketers depending on their organization's size, budget and level of digital marketing sophistication.

MarTech's new for 2024 publication of "B2B Marketing Automation Platforms: A Marketer's Guide"  explores the current market, benefits of using a marketing automation platform and how AI is transforming these tools into marketing powerhouses.

Included in this 44-page report are profiles of 11 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

• Trends driving the adoption of marketing automation platforms
  
• Does your company need a marketing automation platform?
  
• Capabilities and AI
  
• What you should look for
  
• Cost of implementation
  

Click here to download the report now