| Breaking with past practice, Snapchat will start testing unskippable ads next month in some of its shows. At the Digiday Programmatic Marketing Summit Europe this week, advertisers and agencies agreed that transparency in ad buying is an issue, but both parties believe the other should take more responsibility for addressing it. Social platforms like Facebook don't accept ads for cannabis products, but this doesn't stop marijuana businesses from advertising on them. Here's how these companies skirt the bans. To boost its paid subscription business and its pitch to third-party distribution platforms like YouTube, digital video news publisher The Young Turks Network is launching a mobile app that puts its paywalled and free content in one place. On the latest episode of Starting Out: Nancy Reyes, managing director of TBWA\Chiat\Day in New York, explains why she'll always be "devoted to the idea of earning it." Twitter's comeback has been partly fueled by video focus. Learn how at the Digiday Video Summit as we hear from their vp of emerging content products Mike Park. Register now. The Digiday WorkLife Awards help companies attract and retain talent by showcasing the strongest company cultures in media and marketing. Enter today in categories including Most Passionate Employees, Most Innovative Culture and more. |
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| Lucia Moses Once reluctant to force ads on its users, the messaging app will start testing nonskippable ads in the shows that run in its media section. |
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| Seb Joseph Advertisers and agencies are debating whether programmatic is moving away from “lawlessness” to a more civilized programmatic kingdom. |
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| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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| Ilyse Liffreing Faced with regulatory nightmares, cannabis companies are shuffling more money into influencer partnerships. |
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| Tim Peterson The app will put The Young Turks Network’s free YouTube, Facebook and Spotify content and subscriber-only content from its site in one place. |
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| Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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| Sponsored Content AppNexus Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus. |
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