Discover how non-conscious decision making drives purchases
| You think you’re in control when you shop. But neuroscience says otherwise. In today’s attention-starved, ultra-competitive retail landscape, marketers can’t just rely on what shoppers say — they need to decode what they do. The truth? Most purchasing decisions happen in the blink of an eye, driven by the fast, emotional automatic part of the brain. In this guide from Accelerated Marketing Insights by Quad, you’ll walk through a real-world shopping trip, uncovering what actually sways in-store choices and how to plan for it. You’ll learn:
Why shoppers default to auto-pilot (and how to interrupt it) What packaging gets noticed and what gets ignored The hidden signals that spark impulse buys How to test non-conscious decision-making before you launch Download “On Aisle Time: Tapping Into Non-Conscious Decision Making” and start designing retail moments that move the needle. | | |
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