| Greetings, Marketer --
In an increasingly digital world, paid search is a core strategy in the successful search marketer’s playbook… whether you’re running ads to drive awareness, traffic, and sales – or testing the efficacy of ad headline copy to inform your next SEO campaign.
If you’re responsible for PPC, you know that keeping up with the latest platform launches, sunsets, ad formats, and bidding strategies can be exhausting. Take your paid search skills to the next level by investing a few, focused hours in an SMX Master Class, online August 16-17.
This spring, we’re offering seven exclusive Master Classes, two of which are designed specifically for paid search marketers. (Not focused on PPC? Check out the complete Master Class lineup, featuring deep dives on advanced SEO, technical SEO, and more.)
 - Google Analytics 4 training with Colleen Harris is perfect for data-driven PPCs (and search marketers in general!). Ready or not: GA4 will soon be the only way forward for marketers using Google Analytics. Attend this Master Class to learn tactical steps to make the transition to Google Analytics 4 a smooth and successful one.
- Advanced Google Ads training with Brad Geddes is a great choice if you’re a seasoned PPC practitioner ready to take a fresh look at how your campaigns are structured (and where you can improve their performance). Walk away loaded with advanced concepts and strategies that are based on a decade of research and testing.
- PPC landing page optimization training with Brian Massey is ideal for marketers looking to boost conversions, drive ROAS up, slash acquisition costs, and out-bid the competition. The first step? Your landing pages. After this Master Class, you’ll have the tools and the confidence to push through winning PPC ad campaigns.
At just $199 each, SMX Master Classes pack a ton of value: - Six focused hours split across two days of live, expert-led training that deliver actionable tactics you can implement immediately to drive measurable results
- Intimate Q&A opportunities with industry legends that address your specific queries and curiosities
- 100% virtual means you can tune in from anywhere – no plane ticket, hotel reservation, or travel risks required
- Available live and on-demand means you can train when it fits your schedule – and rewatch for deeper learning
- Unlock a personalized Certificate of Completion to showcase your commitment to continued training and validate registration fees
Ready to register? Click the button below to secure your spot at one of these exclusive Master Classes for just $199.
- Lauren Donovan, your SMX concierge
P.S. Attend with your crew for a unique team-building experience – and score up to 20% off with group discounts depending on your party size. Reply to this email to find out more!
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