| | | | | This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half Campaign originally debuted in India By Katie Richards United Colors of Benetton has an incredible message to share with the world for Wednesday's International Women's Day. It's asking women all over the world to unite and fight to be seen as an equal gender. The "United by Half" campaign, from Creativeland Asia, originally debuted in India on Valentine's Day. After it received an...
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| | | | | | | | Soylent Hopes Its New Spokesbot Helps Increase Brand Awareness Outside the Tech Community Wieden + Kennedy launches new campaign centered on Trish By Patrick Coffee Before you ask, it's not made of people. Its name was inspired by the 1966 science fiction novel Make Room! Make Room! by Harry Harrison, not the Charlton Heston movie. And it's not just for software geeks. Today, meal-replacement brand Soylent begins an ambitious relaunch campaign to increase awareness outside the tech community with the...
Read more » | | Users Can Now Place Geotagged Stickers on Instagram Stories It's copying Snapchat again By Marty Swant Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform's more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within...
Read more » | | How an Agency Is Helping This College Student’s Nonprofit Talk About Periods Launching in time for International Women's Day By Katie Richards At the age of 16, Nadya Okamoto founded an organization called Camions of Care to help homeless women across the country gain access to menstrual products. Now at age 19, Okamoto, a freshman at Harvard University, is making her organization ever more powerful, rebranding it with the help of agency Swift, as "Period. The Menstrual...
Read more » | | | | | Zambezi, Promoting From Within, Becomes One of the Few Ad Agencies With a Female CEO Jean Freeman to lead the indie L.A. shop By Erik Oster Los Angeles-based independent agency Zambezi has promoted Jean Freeman to chief executive officer. This makes it one of the relatively few advertising agencies led by a woman. Outgoing CEO and co-founder Chris Raih, who made the announcement yesterday, will serve as president and lead new business efforts moving forward. "This shift is really about setting...
Read more » | | Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media Former DDB president to advise the real-time marketing company By Patrick Coffee Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...
Read more » | | Google AMP Is Expanding to the Asia-Pacific Region Could reach another 1 billion users By Marty Swant Google is expanding its accelerated mobile pages program to the Asia-Pacific region with hopes of reaching another 1 billion people. Today, Google announced that major Chinese search engines including Baidu and Sogou are joining AMP, bringing around 90 percent of the Chinese search market into the fold of the open-source project. Another newcomer is Yahoo...
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