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Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom Keith Weed breaks down the digital media-supply chain By Lauren Johnson Two weeks after Procter & Gamble's chief brand officer Marc Pritchard gave an update about the state of what's increasingly become a messy digital media-supply chain at Dmexco, Unilever's CMO Keith Weed gave his own report card for partners during an Advertising Week keynote today. For one, agencies need to move beyond creating specialized, niche...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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