Plus a look at the CDP market
| Our contributor Gene de Libero writes persuasively about the importance of program management in marketing operations to achieve desired goals. This strikes me as a particular instance of a more general principle; marketing success isn’t just about technology, it’s about processes too — and therefore about people. That’s a message I’ve been trying to convey for a while now. When we say martech is marketing we mean something broader than just software + hardware = marketing. Martech is that space where technology meets processes (and people) and — at best — they work in harmony. Kim Davis,
Editor at large | | |
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| Marketing management | | | Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. | | |
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| Customer data platform (CDP) | | | A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. | | |
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| Social media marketing | | | Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. | | |
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| Customer data platform (CDP) | | | These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. | | |
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| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| Marketing technology | | | Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. | | |
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| B2B marketing | | | This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. Learn more | | |
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| Customer data platform (CDP) | | | 11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase. | | |
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| MarTech on-demand | | | Discover cutting-edge technologies and the strategies to successfully leverage them — all for free and all without leaving your desk. Get started now | | |
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