| Happy Friday! Today we have Sabyasachi Mitra, Global Head – Operating Model Transformation- Communication, Media & Information Services at Tata Consultancy Services, highlighting the effects of the COVID-19 pandemic on media and marketing. “With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers need to shift the way that they create, distribute and measure their efforts as well,” says Sabyasachi. Also, David Greenberg, SVP of Marketing at Act-On, shows how martech enterprise companies are leaving mid-market companies behind. He writes: Because scaling and growth are always goals of these mid-market players, marketing automation is a must. Finding the right marketing automation platform that understands the importance of scaling, agility, personalization and technology openness can be the key to success. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to Covid-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
