|
| |
|
|
Under Armour’s Star Endorsers Are Coming Out Against the CEO’s Pro-Trump Statements Misty Copeland, Stephen Curry and The Rock raise objections By Katie Richards Some of Under Armour's biggest celebrity endorsers--ballet dancer Misty Copeland, NBA star Stephen Curry and Hollywood icon Dwayne "The Rock" Johnson--are speaking out against the apparel brand's CEO for referring to Donald Trump as "a real asset" to American businesses. In an interview earlier this week with CNBC, Under Armour CEO Kevin Plank shared several...
Read more » |
|
| |
|
| |
|
| |
|
Super Bowl Spots Dominate List of 10 Most Engaging Ads This Week Audi's gender equality commercial is No.1 By Chris Ariens As you'd expect, Super Bowl ads dominate this week's chart of the most digitally engaging commercials, powered by real-time TV ad measurement company iSpot.tv. Audi takes first place with its Super Bowl ad that speaks to an issue we hear a lot about lately: equal pay and gender equality. While watching his daughter compete against...
Read more » |
|
How the Brilliantly High-Concept Nike Commercial ‘Tag’ Changed Sports Advertising Forever KBS's Patrick Scissons picks his three favorite ads By Tim Nudd Few sports advertising campaigns have been as influential as Nike's "Play" by Wieden + Kennedy. Launched in the summer of 2001, it took what had been primarily a performance sports brand and gave it a fun, inclusive attitude, inspiring ordinary athletes and encouraging them to define what their game is. The campaign's inventive storytelling was...
Read more » |
|
Hyundai’s Super Bowl Ad Is Called the Most ‘Effective’ in Emotional and Practical Metrics Unruly's ranking measures everything from brand perception to purchase intent By Tim Nudd Video ad tech company Unruly introduced a new combined metric this year, EQ Score, to rank ads based on their "likely emotional, social and business impact." Applying the EQ Score to the Super Bowl LI commercials, Hyundai came out on top--creating what Unruly called the "most effective ad" of Sunday night. Unruly used a survey...
Read more » |
|
| |
|
How Spam Used the Super Bowl to Kick Off Its Sizzling New Message >From out of the cupboard and into the frying pan By Robert Klara Did you know that right now, as you read this, the pantries of one-third of American homes contain Spam? (We mean the precooked pork product, not the junk mail.) Using 2016's tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf. That's a...
Read more » |
|
FCB Aims to Unite Its Global Teams With New Worldwide Creative Partner CAA, Ogilvy vet Fred Levron takes the helm By Patrick Coffee Today FCB announced the creation of a new worldwide creative partner job based in Paris. Fred Levron, a French native who spent 11 years at Ogilvy & Mather Paris, joins the Interpublic agency to fill the position after serving as executive creative director at sports and entertainment powerhouse Creative Artists Agency in Los Angeles. He...
Read more » |
|
Mattel Picks Publicis Groupe to Continue Its Digital Marketing Evolution Mediavest | Spark and DigitasLBi will handle U.S. media By Patrick Coffee Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review. Mediavest | Spark will now handle planning and offline buying, while DigitasLBi runs digital media, programmatic buying and content production. The two will collectively go by the name Team Mattel in yet another iteration of Publicis' "Power...
Read more » |
|
| |
|
