With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end Additional coverage: Share your thoughts with us on the Omnicom/IPG deal. Take our brief survey. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end | | |
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howdy! | | | | | Tech firms are creating new ways to understand how large language models perceive their brands. | | |
| | | | | Traditional metrics like engagement or time spent on the ad leave advertisers guessing about the efficacy of their ads, particularly on CTV or retail media. | | |
howdy! | | | | | Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite. | | |
| | | | | Commerce audiences represent a flexible approach to targeting that helps brands accurately predict a consumer’s next move. | | |
howdy! | | | | | Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space. | | |
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| | | | | The rise of generative AI has brought unprecedented speed and scale to content management, yet delivering the right content to the right audience at the right time has never been more difficult. | | |
howdy! | | | | | The crusade to make everything an ad network continues as yet another player enters the space: real estate media. | | |
howdy! | | | | | The crusade to make everything an ad network continues as yet another player enters the space: real estate media. | | |
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