The Internet, social media, and digital marketing have caused a sea of change in the way companies communicate to potential clients. As part of that shift, the concept of inbound marketing is becoming a significant driving force in the continuing evolution of marketing and the ongoing quest to attract and keep customers. So, what should you be thinking about as you develop a marketing program to help grow your managed services business? This guide provides strategies for putting together an effective business-to-business (B2B) marketing program. Read more to learn what you need to give you the best chance of reaching, attracting, and retaining customers. This eBook is provided by:
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