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Uber Thinks Inside the Box in Its Big New Ad About Car-Clogged Cities A focus on the crushing traffic jams in Asia By Tim Nudd Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution. A new 80-second spot called "Boxes," from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers...
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I Survived a Nightmare, Yet I Remain Confident in the Power of Compassion At 83, an agency owner says marketers must champion human rights By Shelley Stewart If the advertising industry wants to carve out a new role in our society, there is a way. Now more than ever, our world needs a beacon that can guide us to greater peace, justice and equality for all people. After more than 50 years in the agency business, overlapped with my 83 years of...
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