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Uber's Self-Driving Truck Delivered a Semitrailer Full of Budweiser 120 Miles A Colorado cruise straight out of the future By Christopher Heine Somewhere in a college freshman dormitory in Colorado, there's a young hacker thinking about the missed opportunity. Who needs a fake ID if you can intercept a whole truck of Budweiser?
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Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens MasterCard, Pitney Bowes and Humana deploy staffers By Christopher Heine If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to ...
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How the Trans-Pacific Partnership Benefits Digital Advertising Trade pact under fire from both presidential candidates By Dave Grimaldi If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an ...
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Infographic: What People Are Saying on Social Media About Their Wireless Carriers Sentiment is surprisingly positive By Carrie Cummings Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions ...
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Pandora and Rapper YG Created a Call of Duty Playlist to Promote the Game's Release Campaign aims to reach millennial men By Marty Swant Video game fans can thank the rapper YG for their next war game soundtrack.
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Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core Will roll out in two stages, from awareness to tutorials By Tim Nudd Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live ...
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Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show Dot will air on NBCU's Sprout network By Sami Main "I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women ...
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