Uber's layoff note; Backlash to 'social distancing' fees; D&I words to embrace; Measuring your crisis effort; and more

DAILY SCOOP

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.

THE CONSULTANT IS IN

D&I nomenclature: It’s not just about what we shouldn’t say

In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.

MEASUREMENT

How to measure your crisis messaging

If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge.

PR DAILY AWARDS

Deadline Friday: Media Relations Awards

The entry deadline is this Friday, May 8, at 11:59 p.m. Central time. This is your chance to earn recognition for your top-notch media relations work!

COVID-19

Why during this crisis, the business of business is much more than ‘business’

Here’s how you should be thinking about your role in your community and the wider business ecosystem during this period of turmoil and pain for so many around the world.

LEADING NOW

Astellas Pharma’s strong employee culture an antidote to the current crisis

The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”

HOW WE DID IT

4 lessons from a mismanaged crisis response

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.

DAILY SCOOP

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.

COVID-19

How to quickly pivot communication priorities—without losing your way

Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.

INFOGRAPHICS

Infographic: 12 terrific ideas for TikTok challenges

The short video platform has been picking up steam in the U.S. Here are some ideas for content that you and your organization could use to get started.

TAKE OUR SURVEY

How COVID-19 is affecting the future of the PR pro

We want to know how the current crisis is changing how PR pros see the future of their profession. Share your thoughts in our survey and get a copy of our final report.

RAGAN AWARDS

Don’t miss next Friday’s Top Women in HR Awards entry deadline

Ragan will recognize the world’s most inspirational female HR professionals. Self-nominations—as well as nominations on behalf of your clients or colleagues—are accepted.

RESEARCH SNAPSHOT

A hierarchy of messaging: What comes out on top?

In a report, in-person connections are the best option delivering senstive news. Email is the least sensitive.

PR INDUSTRY

How to perfect your pitch for any media environment

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.