The data collaboration will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals.
| Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration. Additional coverage: IAB Tech Lab’s Open Private Join and Activation provides a process for matching advertisers' and publishers' first-party data sets and activating them for ad targeting, as we detail in this explainer video. As Twitter's Cannes presence gets notably smaller, other digital players ramp things up. More in this Cannes Briefing. On day two of the Digiday podcast at Cannes Lions, leaders from L.A.-based Zambezi agency shared their thoughts on how media innovation has made the creative stronger, while creative inspired media to try new things. UTA's Damon Lau sees an advantageous landscape for gamers who are considering new streaming rights contracts, Lau said on the latest episode of the Digiday Podcast. While marketers are always pressured to prove the need for ad spending — marketing’s reputation as a cost-center continues to be difficult to shake off — the need to do so this year is even more prominent. More in this Digiday+ Marketing Briefing. Esports org Misfits' rebrand reflects its recent pivot into content creation, particularly its redoubled focus on Misfits’ creator-fueled businesses inside metaverse platforms such as Minecraft and Roblox. The Independent's revenue grew by 12% this year, but the larger win was being able to reduce the company's dependency on advertising in an already tough market. Will AI take the “human” out of human resources? That’s the question experts are trying to answer. Other things to know about Your last chance to enter the Digiday Technology Awards is this Friday, June 23. Don't miss this opportunity to put your tech in front of our judges from Adobe, Forbes, Imagination and many more. Download this new guide to learn how marketers are investing more in enhancing their ad content regardless of the channel to better align the audience experience with the surrounding context. Sponsored by Infillion. Sophisticated AI solutions’ algorithms are helping publishers identify evergreen content based on their specific, relevant parameters. Sponsored by True Anthem. | | |
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