The results of an internal audit of the U.S. Army's budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its conclusions call many of these programs "ineffective," claiming that the majority do not justify the costs. "An audit of our outreach efforts is...
U.S. Army Audit Claims ‘Ineffective Marketing Programs’ Have Wasted Millions in Taxpayer Dollars Each Year Documents also indicate conflict of interest with AOR McCann By Patrick Coffee The results of an internal audit of the U.S. Army's budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its conclusions call many of these programs "ineffective," claiming that the majority do not justify the costs. "An audit of our outreach efforts is... Read more »
You’re subscribed to Adweek’s Breaking News newsletter as [email protected]