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Top Stories | |
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| | It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. | |
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howdy! | | As the next generation enters the workforce, Xerox tailors its ad strategy to them. | |
| | Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions. | |
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howdy! | | Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. | |
| | Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. | |
howdy! | | As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy. | |
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| | Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. | |
howdy! | | BuzzFeed’s Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own. | |
howdy! | | The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. | |
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