Be empowered to make better decisions
| In just two-weeks’ time, The Bottom Line will be empowering marketers to make better decisions. This new, virtual edition of the Festival of Marketing will welcome 50+ senior marketers and industry heavyweights to share their expertise and give you the confidence to plan in uncertain times.
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| Get your pass now to attend on 23-25 March. Not only will you experience 3 unrivalled days of learning, you can continue to benefit from Festival for an additional 30 days via video on demand access. |
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Myth Busting: Why you don’t always need a plan
Discover why you shouldn’t focus on being ‘perfect’ but instead be prepared to adapt plans and take risks. Is it even time to throw out the marketing plan completely?
Your questions will be answered by:
Sara Bennison, CMO, Nationwide. |
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| | KFC: Keeping the brand a Finger Lickin’ Favourite
As with all beloved heritage brands, KFC face an ongoing challenge to remain relevant, modern & distinctive. This session explores successful long-term planning.
Your questions will be answered by:
Meghan Farren, CMO, KFC UK & Ire. |
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The Holy Grail of ROI measurement
Discover the key questions marketers should consider to generate value. Find out where best to focus your energy, how to balance costs and increase scalability.
Your questions will be answered by:
Vasileios Kourakis, ROI Director and Media Lead, L’Oréal. |
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| | Plus, you can also network with your marketing peers within the Festival Community. Your fellow Festival-goers are senior brand-side marketers, likely facing similar day-to-day challenges as you, and the Community provides you with a space to connect, discuss and learn from each other.
So, what are you waiting for? Get your Virtual Festival Pass now to start planning your visit to The Bottom Line.
We hope to welcome you to our virtual event!
The Festival of Marketing team
festivalofmarketing.com |
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Privacy policy | Contact us | Web version
Festival of Marketing is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851.
Registered office at Floor M, 10 York Road, London, SE1 7ND.
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
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