Backed by CNN and WarnerMedia sales, Great Big Story appeared to have had insulation from the struggles a fledgling media company would usually face. It didn’t — and then coronavirus arrived.
| On the morning of Sept. 22, employees of CNN's Great Big Story received some unexpected good news. The digital video publisher’s biggest advertiser, Hyundai-owned Genesis, had signed a new sponsorship deal worth more than $1 million. But by the next morning, the staffers learned that CNN was shutting Great Big Story down. For many, the announcement on Sept. 23 was a shock. But one former employee said, "Great Big Story lived how it died: with very little thought or planning. The product was good. The people were talented. There was no planning. There was no leadership. That’s why Great Big Story died.” Read more below. Backed by CNN and WarnerMedia sales, Great Big Story appeared to have had insulation from the struggles a fledgling media company would usually face. It didn't — and then coronavirus arrived. The ongoing coronavirus pandemic has been a boom time for the six-year-old NYT Cooking, a key part of the Times’ overall strategy to grow its subscriber base. Fortune's new initiative Measure Up is working to hold companies accountable to their inclusion and equality promises. Marketers learned a long time ago they can’t have their cake and it too when it comes to openly fighting these platforms while directly funding them. Other things to know about From the relationship between consumer experiences and linear TV to automating TV advertising, we’ll offer honest insight into what’s ahead for TV at the Digiday Future of TV Summit LIVE. See what else we’ll be covering and secure your spot today. In a new report based on research into 186 brand and agency execs, you’ll learn the biggest challenges marketers and advertisers are working to overcome as they decrease analog spending and grow their digital footprints. Sponsored by Zeta. | | |
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