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As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party? Its future depends on Gen Y and Z By Marty Swant Twitter is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what ...
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7 Intriguing Digital Marketing Stats From the Past Week Snapchat is the king of conversation at SXSW By Christopher Heine The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about:
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Allstate's March Madness Play Includes Snapchat Ads and Real-Time Tweets Social campaign pits Buzz Aldrin against Dick Vitale By Lauren Johnson March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action.
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.
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These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW Snapchat, Esurance and VR blew up By Christopher Heine Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the ...
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Does Yik Yak Have an Anonymity Problem? App Drew Criticism at SXSW Co-founders' focus is 'building local communities' By Marty Swant Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage ...
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5 Experiential Marketing Activations From SXSW That You Need to See Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
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