Plus, industry tussles over Google ADWEEK | Media
| | | | | | | Media | | | March 22, 2021 | By Lucinda Southern | |
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| Twitter Seeks Users’ Input on How to Handle Content From World Leaders | | | | People have until April 12 to share their views on how Twitter should handle content from world leaders. Previously, explosive tweets from world leaders like Donald Trump have fallen outside the platform’s content moderation purview, which maintained that it’s important for people to see how these individuals use the platform. Check out David Cohen’s piece for more details on Twitter’s plans. I also want to flag this piece from Ronan Shields and Andrew Blustein examining the survey results about how Google’s announcements lay the path for the future of online identity. What emerged from the survey answers was a pretty bleak picture of the future, where some of the less good bits of the web remained. A few stats that caught my eye: If Google ended cross-domain tracking across the web, would the industry be better off? 86% answered noDo you think Internet users should have a universal profile including permissions/email ID? 79% said yesDo you think Google's announcement marks the end of mass-market retargeting? 73% said no But as Ronan and Andrew's piece shows, there are reasons to be optimistic about the future and the rate of innovation happening right now. Despite that, the pile of questions is growing and there's still a whole lot of work to get done before third-party cookies are truly nixed. Plus, that slightly anti-Google bent to some answers is expected. Google’s intentions on protecting user privacy, while fortifying its own walled gardens and evading the competition authorities—which are catching up in Texas and other states—has unsurprisingly raised some eyebrows. On that note, please consider supporting our journalism with an Adweek+ Subscription and gain full access to all of Adweek's essential coverage and resources. Thanks for reading and have a great week! Lucinda [email protected] | | | |
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