Why publishers are testing an old Facebook tool originally designed for brands, The Telegraph is offering sales guarantees on branded content, Despite promise, brands still struggle using location data, My Email Subject
| Twitter has recently notified publishers that it plans to sunset its SnappyTV video-editing tool, instead offering a new video-editing capability inside Twitter Media Studio. But users fear they'll no longer be able to share clips outside of Twitter's ecosystem. Publishers are testing Facebook Shop, a feature first rolled out to brands in 2015, to develop their affiliate commerce revenue. The Telegraph is offering sales guarantees on branded content, hoping that they will result in longer, more strategic partnerships with clients. One-third of marketers say personalizing mobile ads using location data is a struggle for their organizations, according to a Forrester survey. Here's why. "Mobile is a more exciting place to be now than it ever has before." Ilicco Elia, Deloitte Digital's head of mobile, has made a career of pushing the boundaries of mobile development. From our sister publication Glossy: The next Glossy Hot Topic event will tackle the future of influencer marketing, and how brands like Glossier, Eloquii and Christian Louboutin are effectively working with influencers to increase ROI. Learn more about the day's agenda. |
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| Sahil Patel SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. |
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| Max Willens Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. |
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| Lucinda Southern “Branded content is evolving rapidly, but if you're going to do this properly, you need to talk about the measures that are important to clients.” |
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| Seb Joseph Marketers are still trying to separate the hype from reality around location-based advertising. |
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