“New-to-brand metrics are also available for the Amazon Sponsored Brands ad format, which appears at the top of Amazon search results as well as additional placements rolled out in late 2018. My employer’s advertisers saw the share of total Sponsored Brands conversions attributed as new-to-brand grow from 58% in Q3 to 60% in Q4,” explains Andy Taylor of Tinuiti. 

“Even more interesting is how new-to-brand share moved during the core weeks of the winter holiday shopping season between Thanksgiving and Christmas Day. During this roughly four-week period, daily new-to-brand conversion share averaged 64%, compared to the 60% figure observed for Q4 overall.”

“It seems that customers are more willing to purchase from brands they haven’t bought from previously and/or those which they haven’t purchased from in at least a year during the holidays. This is an important consideration to keep in mind when allocating budget and placing bids throughout the crucial holiday shopping season.”

Learn more »

Writing for an infographic requires a delicate balance between telling a story and providing hard-hitting points to drive your message.This white paper from CopyPress will help you and your team create something your audience will love. By following these steps, your teams can work together to turn your infographics from tolerable to top-sharers.

Get it now »

EU pursuing Facebook’s alleged rival squashing. EU antitrust regulators are seeking a trove of Facebook documents related to alleged efforts by the company “to identify and squash potential rivals.” Critics claim Facebook improperly used VPN app Onavo, a 2013 acquisition, to obtain detailed, competitive usage data on rivals. 

Instagram unfollows coming? Instagram now lets users see the accounts they interact with least often from the “Following” option in their profiles. The “Least interacted with” list shows accounts from the last 90 days. 

In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that drive traffic, conversions, and sales — and trade solutions to complex marketing challenges. Will you be there?

See the agenda! »

The Super Bowl’s Real Winner Was … Bill Murray? – The New York Times

Why Google Might Prefer Dropping a $22 Billion Business – Bloomberg

What’s a Good Conversion Rate for Ecommerce? – Practical Ecommerce

How to Spot a Fake Influencer – Entrepreneur

ARA Premium Members Must Enroll in Amazon Brand Registry – Here’s Why – Tinuiti

‘I’m not going to sit idly by’ — Sonos CEO on suing Google over patent infringement – CNBC