Ahead of this year's NewFronts presentations, Twitter wants to strike deals for new live shows that can be cut into clips that can be ad-supported and reach more viewers than the live broadcasts.
The Financial Times has focused on YouTube for the past three years. Now, it's trying to use the platform to drive subscriptions.
"Whenever Russell [Westbrook] shows up, it's a fashion runway." Subscribe to Digiday+ to find out how NBA stars like Westbrook, LeBron James and Dwyane Wade have become fashion icons.
BuzzFeed is trying to boost appointment viewing for its shows on streaming sites using a new strategy that makes programs available at the same time on all platforms.
In a Digiday survey of European publisher executives, 20 percent said programmatic advertising accounted for more than 50 percent of their digital revenues. Subscribe to Digiday+ to learn more about European publishers' adoption of programmatic.
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