Twitter bans political ads; Where CMOs are spending; Why private social media groups are the future; and more

MORNING SCOOP

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.

THE WORKPLACE

Why and how to use handwritten notes in business

A thank-you note, crafted by your own hand, delivers meaning beyond its text. Using pen and paper for your writing encourages a freer flow of ideas. Consider these and other benefits.

SOCIAL MEDIA

Why social media managers should cultivate private groups

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate.

MARKETING

Where CMOs are spending their budgets

How are the marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.

A DAY IN THE LIFE

How Fender’s Christina Stejskal aces her comms role

An early riser, this communications rock star stays ahead of a jam-packed schedule with matcha tea, a consistent exercise regimen and her trusty cellphone.

RAGAN AWARDS

Ragan’s PR Daily Awards is the premier program for PR pros

We’ll showcase the top communications campaigns, publications and events. Submit your work by Nov. 15.

MORNING SCOOP

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

EMAIL

Survey: All generations favor email for workplace communication

Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group.

MARKETING

Why and how you should be using pop-ups

Yes, they’re obnoxious—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.

MARKETING

Infographic: 10 stats on how GDPR is changing marketing tactics

Even though new data laws have made aspects of courting new customers more difficult, some marketers say it has improved engagement with their messages.

RAGAN AWARDS

Don’t miss next week’s Top Women in Communications Awards entry deadline

Ragan will honor the industry’s leading female internal and external communications professionals. Nominate your colleagues—or yourself—by Nov. 8.

MORNING SCOOP

Popeyes' chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.

VISUAL & VIDEO COMMUNICATIONS

5 steps to shoot seamless live video

Select a tool that works for you, tinker with all the settings and features, and capture content your customers will care about.

VISUAL & VIDEO COMMUNICATIONS

Infographic: Tips for designing for colorblind users

Here’s how to make sure those who can’t distinguish red from green, for example, can navigate your website and content and get the information they need to make informed choices.