Within the past year, Twitch has been pruning its payment program for esports teams to focus on a smaller number of top teams, leading others to adopt YouTube to make up for the lost revenue.
| Twitch has made cuts to its program in which the company pays esports teams to stream on the Amazon-owned video platform. The payment reductions are pushing more teams to post clips of their Twitch livestreams to YouTube in order to make up for the lost revenue and ease their reliance on the game-centric streaming service. Read more below. Within the past year, Twitch has been pruning its payment program for esports teams to focus on a smaller number of top teams, leading others to adopt YouTube to make up for the lost revenue. Over the last few months, there has been a flurry of activity from regulators in Europe and the U.S. investigating how platforms store, handle and use audio data. Security firm ADT has been on a tear to in-house as much as it can from agencies over the last 12 months. Between July 2018 and July 2019, the advertiser’s agencies went from 15 to zero. Other things to know about AI is a new phenomenon that is touching every industry and media buying is no exception. Join us at the Digiday Media Buying Summit to dive into how AI can support your programmatic plan. Apple has begun blocking third-party cookies that allow cross-site and cross-channel tracking, and others aren't far behind. The impact could be be dramatic, and marketers need strategies for adapting. Sponsored by BlueConic. | | |
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| Subscriptions | | Barron’s Group’s Almar LaTour: Building community is key to subscriptions | | For Dow Jones, Barron's Group -- home to Barron's, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. For many, community is key, Barron's Group publisher Almar LaTour said on this week’s Digiday Podcast. |
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