Publishers have been playing more with Twitch, as the Amazon-owned live video platform grows its sales team.
| Welcome to today's Digiday Daily. Here are some of our top stories, from Twitch becoming publishers' new favorite platform to why NBCU is spending more at Cannes. Publishers have been playing more with Twitch, as the Amazon-owned live video platform grows its sales team. Two years after going public, meal kit delivery startup Blue Apron is circling the drain. Now, new CEO Linda Kozlowski is at the helm of its comeback strategy. NBCU has tripled its investment in Cannes Lions this year as the media giant pitches scale, high quality and "brand-safe" content and access to top entertainment talent. Other things to know about The investment in the content you’re creating is becoming increasingly difficult to justify and measure. Learn how to get reliable eyes in front of your stories and how to measure success at the Digiday Brand Summit. The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we'll ask what your organization is doing to address the problem of bad ads. Upon completion of the survey, you will receive a $5 Starbucks gift card. Sponsored by GeoEdge. | | |
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| Modern Retail | | 'The term DTC is a misnomer': Brands recalibrate strategies as direct businesses become more complex | | Under the weight of the category, and increasingly complex business models, the direct-to-consumer label is cracking in its purity, but startup brands still have a similar mission in mind as they navigate their categories: Build sustainable businesses by any means possible (even if that means wholesale) while keeping customer wants and needs firmly rooted in the center of that strategy. | | |
| Sponsored by TruSignal | | Let’s be up front about advanced TV | | While the industry hums with the potential of advanced TV, advertisers need careful consideration before getting too excited. It’s critical to collect and understand the facts about both advanced and linear TV in order to understand the present market — and plan for the future. | | |
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