Hi there,

Good morning and welcome to another Monday!

Here's your opportunity (in case you've ever wanted to purchase programmatic inventory on Twitch)—the esports site has just joined the Amazon Advertising platform.

It has the potential to be a big draw for advertisers: the site attracts an average of 17.5 million viewers per day.

In cased you missed it, here are popular stories from our desk last week:

• Facebook to Continue IDFA Collection After Apple’s Stay of Execution
• Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride
• Verizon CEO Hans Vestberg to Give Opening Keynote at CES 2021
• Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle
• Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad
• Despite a Constant State of Crisis, Media Buyers Still Show Interest in TikTok
• Snap, Kantar Examine Gen Z’s Attention Span, Affinity for Brands
• It’s Back to School for Facebook, Too, as Facebook Campus Debuts

Fun Fact: 80% of Americans believe social networks are very (31%) or somewhat (49%) effective for raising public awareness about political or social issues.

Need a break? Sarah Jessica Parker narrates this short film about loneliness during the pandemic.

Please consider sending any news tips to [email protected]. Thanks for reading. And maybe I'll ~see~ you at Brandweek (details below) later?

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'One Story Away' has been in the works for nearly a year.

Don't miss the fully reimagined Brandweek summit, September 14-18, featuring five days of incredible Main Stage sessions, in-depth Masterclasses, exciting virtual experiences, including virtual workouts led by professional athletes, and so much more.

A shortlist of who you could see: 2020 Brand Visionary honoree, Ryan Reynolds, Dwyane Wade, Sadira Furlow of Frito-Lay, Brad Hiranaga of General Mills, Janey Whiteside of Walmart, Carla Hassan of Citi, Antonio Lucio of Facebook, Ronalee Zarate-Bayani of the LA Rams, Fernando Machado of Restaurant Brands International, Keisha Lance Bottoms, Steven Tristan Young of Poshmark and so many more.

Register now—Brandweek kicks off on Monday. 

They spent less time viewing content bur remembered it at a higher rate.

With live activations limited, brands are increasingly turning to AR.

Developers will have 60 days to comply once they are enrolled.

Cocktail kits, video chats and concerts for a remote audience.

The ecommerce giant fired back, saying it uses "industry best practices."

Lower earners have untapped spending potential, new study contends.