Turning an employee message into a viral hit and 7 tips on getting earned media

DAILY SCOOP

Twitter implosion at WaPo, CEOs call for gun safety and everything is more expensive

Plus why influencers are charging much more for their services — and what to do about it.

MEDIA RELATIONS

7 tips from a former editor on getting earned media

You've written a great story. Here's how to get it placed.

RAGAN AWARDS

Kraft Heinz turned an employee's message into a viral YouTube hit

Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

A political editor's view on primary day 2022

An extremely Jersey episode of The Friday Reporter.

MEDIA RELATIONS

What is pre-newsjacking? Here’s why you should try it.

Get ahead of the news cycle.

DAILY SCOOP

Browns, NFL quiet on DeShaun Watson, companies address ‘shrinkflation’ and which LGBTQ+ issues get the most press

Also: OceanX wins over TikTok viewers with animated colossal squid short.

WRITING & EDITING

How semicolons work

Shedding some light on this most misunderstood of punctuation marks.

MEASUREMENT

How McDonald’s measures PR success

Finding the secret sauce to measurement.

PR

Meet the new PR Daily team

Including info on how to pitch guest articles.

DAILY SCOOP

Microsoft boss out following misconduct allegations, UK not-for-profit spearheads four-day workweek and meeting Gen Z where they are on social media

Also: Taco Bell goes super futuristic with its newest restaurant concept.

MEDIA RELATIONS

10 stories that need media attention

Try pitching these stories.

DAILY SCOOP

Wells Fargo suspends hiring policy, plant-based meat's PR problem and how many hours PR pros log in a week

Also: Burger King Austria talks tops and bottoms in new Pride month promotion.

CORPORATE SOCIAL RESPONSIBILITY

Visualizing green: Showing sustainability in the climate-conscious age

Here’s how to align your images with a commitment to protecting the environment.

PR

‘Be out, starting today’: Communicators play crucial role in LGBTQ equality

From ourselves to our communities, communicators can lead change.