| | | | | Turner Kicks Off CNN Upfront Talks by Bringing Its Pop-Up Roadshow Directly to Agencies’ Offices CNN Experience lets buyers get hands-on with the brand By Jason Lynch Hoping that the early bird gets the worm this upfront season, CNN has already started to engage with agencies, shaking up its approach by bringing its elaborate event directly to their offices. For the past two years, the cable news network has hosted key agency partners on its newsroom floor in New York's Time Warner...
Read more » | | | | | | | | | | | The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5 Stripped-down brand campaign includes Oscars spot By Tim Nudd In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth--and the role independent journalists play in searching for it, and telling it--in a big new brand campaign from Droga5. Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of...
Read more » | | How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials They make up nearly half of Forbes' audience By Sami Main When you think of Forbes Magazine, you might picture a cigar-chomping executive reading the latest issue while getting his wingtips shined. That's not entirely the case, it turns out. Forbes, first published in 1917, recently announced the newest batch of inductees into its annual "30 Under 30" list via Snapchat. It's the first business magazine...
Read more » | | Food52 and the Unique Space It Occupies on the Food Internet Connects content with contributors and brands, plus its own products By Sami Main Food52, an independent food publisher, has cracked the code on working with contributors, brands and beautiful photography. Amanda Hesser, CEO and co-founder of Food52, said the food space back in 2009, when the company launched, was "sorely lacking a way to serve anyone in a comprehensive way." So, instead of creating another straightforward recipe database,...
Read more » | | | | | Netflix’s Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far Severed fingers billboard is pulled in Germany By Tim Nudd Netflix has been making viewers do a double-take with its Santa Clarita Diet ads since the Golden Globe Awards, when Drew Barrymore's cannibalistic take on weight-loss commercials was a disturbing standout among the TV commercials on that night's broadcast. The digital and out-of-home ads have been fun, too, featuring various body parts dressed up as...
Read more » | | Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million Updated deal follows recently disclosed data breaches By Marty Swant Verizon and Yahoo have agreed to drop the price of Verizon's acquisition of the Yahoo by $350 million, following Yahoo's disclosure of a massive data breach that became public last year. According to a joint statement released by the companies today, the deal, which was expected to be finalized in the first quarter this year...
Read more » | | Fox Networks Group Closes In on a New Ad Sales Chief Position should be filled within the next few weeks By Jason Lynch Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September, a week before the 2016-17 season began. Five months later, the role remains open, as the company searches for someone to oversee almost...
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