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| | | | | Ancient Medicine Meets a Modern Buzz |
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| Despite hitting $300 million in sales last year, a survey performed in 2023 shows 31% of supplement consumers have never heard of ashwagandha. An additional 29% are familiar with this ingredient, but have no idea what it does. |
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| NBJ projects Ayurvedic herb sales to reach $1 billion by 2026. With a market of this scale, companies should start planning the best way to utilize the growing interest in ancient Indian medicine. That could look like more education on ashwagandha, or introducing new ingredients. |
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