If you are having trouble reading this email, read the online version

Ancient Medicine Meets a Modern Buzz

Despite hitting $300 million in sales last year, a survey performed in 2023 shows 31% of supplement consumers have never heard of ashwagandha. An additional 29% are familiar with this ingredient, but have no idea what it does.

NBJ projects Ayurvedic herb sales to reach $1 billion by 2026. With a market of this scale, companies should start planning the best way to utilize the growing interest in ancient Indian medicine. That could look like more education on ashwagandha, or introducing new ingredients.

Get the Report

Just Released Reports

Women's Health Report

Practitioner Report

Interested in more information or have questions about one of NBJ's reports?

Connect with us here and we will get back with you as soon as possible.

This email was sent to you by the Informa Markets Division of Informa PLC (Privacy Policy).
Informa PLC's registered office is 5 Howick Place, London SW1P 1WG.
Registered in England and Wales. Number 8860726.

If you do not wish to receive further information from us, please click here.
Alternatively, to contact our data services team to have your details or preferences updated please email [email protected].