What happens when you have a beautiful piece of real estate on your hands in the California mountains and nobody’s buying? You put on a Bigfoot costume and make a viral video, that’s what! Real estate agent Daniel Oster made the deal of his life after he got the bright idea to take a bit of the local folklore and translate it into a hilarious marketing campaign.

After spending $250 on a Bigfoot costume, he took a series of photos for his Zillow listing showing what less-hairy residents might do in the house. In full sasquatch getup, Oster is seen baking, practicing yoga and tending to flowers. The campaign was so successful, in fact, that it was viewed over 400,000 times in just a few days. In the end, Oster closed on the house for $1 million. Consider that costume paid off!

Is Bigfoot actually real? Probably not, but there are plenty of rare animals hiding in the mountains. p>